house of cejü
I am an Art Director specialising in fashion editorial and campaign-driven visual storytelling. I develop visual systems from concept and set design to final execution, ensuring consistency across image, styling, and composition.
I work across editorial and commercial projects, collaborating with creative teams to deliver cohesive outputs across digital and print.
Creative & Marketing Consulting
Guiding brands with a strategic eye on creative direction, market positioning, and storytelling that connects.
Concept Development
Building the foundation of each project through campaign concepts, moodboards, and visual identity alignment.
Editorial & Visual Storytelling
Translating brand narratives into compelling lookbooks, collection launches, and editorials.
On-Set Direction
Overseeing photoshoots with hands-on styling and creative leadership to ensure visual coherence.
Casting & Talent Direction
Selecting the right talent to reflect your brand’s essence and elevate your visual language.
Cross-Platform Art Direction
Delivering consistency across digital, print, and video to maintain a strong, unified aesthetic.
Concept Development
Transforming abstract ideas into tangible visual narratives through moodboards, sketches, and strategy.
Creative Direction
Overseeing the full visual journey—from concept to execution—ensuring consistency.
Visual Research & Moodboards
In-depth reference curation to guide the tone, style, and storytelling direction of every project.
Styling & Casting Direction
Hands-on coordination of talent and wardrobe to ensure the final output reflects the concept with precision.
Editorial Planning & Layout
Organising, structuring, and planning content to guide storytelling flow across platforms and formats.
On-Set Leadership
Providing direction and real-time decision-making to keep the vision intact during shoots.